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亚马逊佣金比例参考

Fees and Pricing

When your item sells, Amazon Payments collects the amount paid by the buyer (including the item price and any shipping, gift wrap, or other charges).

Amazon Payments deducts the greater of the applicable referral fee percentage or applicable per-item minimum referral fee calculated on (i) the item price, and (ii) any gift wrap charges, in each case excluding any taxes collected through Amazon tax collection services, plus a variable closing fee. Sellers who do not pay a monthly subscription fee also pay a per item fee for each item sold.

Amazon platform shipping rates apply to all items sold. Only Professional sellers can offer gift wrap.

See Shipping Rates and Services for a table of shipping credits.

Here’s how it works:

Item price
+ Shipping charges paid by the buyer
+ Gift wrap charges paid by the buyer
– Referral fee (calculated on the item price and any gift wrap charges paid by the buyer)
– Variable closing fee
– $0.99 per item fee (waived for sellers who pay a subscription fee)
————————————-
= Total deposited to seller account

Referral Fees

Sellers pay a referral fee on each item sold. Items in several categories have a per-item minimum referral fee as listed below (i.e., sellers pay the greater of the referral fee percentage or the per-item minimum referral fee).

The table below describes the referral fees and variable closing fees by category.

Product Type Amazon deducts the greater of the applicable referral fee percentage or applicable per-item minimum referral fee. See notes above.
Referral Fee Percentages Applicable Minimum Referral Fee
(applied on a per-item basis unless otherwise noted)
3D Printed Products 12%
Amazon Device Accessories 45% $1.00
Amazon Kindle 15%
Automotive & Powersports 12%, except 10% for tires and wheels products $1.00
Baby Products (excluding Baby Apparel) 15% $1.00
Beauty 15% $1.00
Books 15%
Camera and Photo 8% $1.00
Cell Phone Devices* 8%
Clothing & Accessories 15% $1.00
Collectible Coins
  • 15% for the portion of the item price and any gift wrap charges paid by the buyer, up to $250;
  • 10% for any portion of the item price and any gift wrap charges paid by the buyer, greater than $250 up to $1,000; and
  • 6% for any portion of the item price and any gift wrap charges paid by the buyer, greater than $1000
$1.00
Consumer Electronics 8% $1.00
Electronics Accessories
  • 15% for the portion of the item price and any gift wrap charges paid by the buyer, up to $100; and
  • 8% for any portion of the item price and any gift wrap charges paid by the buyer, greater than $100
$1.00
Entertainment Collectibles
  • 20% for the portion of the item price and any gift wrap charges paid by the buyer, up to $100;
  • 10% for any portion of the item price and any gift wrap charges paid by the buyer, greater than $100 up to $1,000; and
  • 6% for any portion of the item price and any gift wrap charges paid by the buyer, greater than $1,000
Furniture & Decor 15% $1.00
Health & Personal Care (including Personal Care Appliances) 15% $1.00
Home & Garden (including Pet Supplies) 15% $1.00
Independent Design 25% 1 $1.00
Industrial & Scientific (including Food Service and Janitorial & Sanitation) 12% $1.00
Jewelry 20% $2.00
Kitchen 15% $1.00
Luggage & Travel Accessories 15% $1.00
Major Appliances
  • 15% for the portion of the item price and any gift wrap charges paid by the buyer, up to $300; and
  • 8% for any portion of the item price and any gift wrap charges paid by the buyer, greater than $300
$1.00
Music 15%
Musical Instruments 15% $1.00
Office Products 15% $1.00
Outdoors 15% $1.00
Personal Computers 6% $1.00
Shoes, Handbags and Sunglasses 15% $1.00
Software & Computer/Video Games 15%
Sports 15% $1.00
Sports Collectibles
  • 20% for the portion of the item price and any gift wrap charges paid by the buyer, up to $100;
  • 10% for any portion of the item price and any gift wrap charges paid by the buyer, greater than $100 up to $1,000; and
  • 6% for any portion of the item price and any gift wrap charges paid by the buyer, greater than $1,000
Tools & Home Improvement 15% except 12% for base 
equipment power tools
$1.00
Toys & Games 15% $1.002
Video & DVD 15%
Video Games 15%
Video Game Consoles 8%
Watches 15%3 $2.00
Everything Else4 15%

*Certain cell phone devices may require approval. Please click here to learn more. 

Effective May 20, 2015, the referral fee for Independent Design will change to 40% with a $1.00 per item minimum referral fee.

2 The $1.00 per item minimum referral fee does not apply to Collectible Cards products in the Toys & Games category. 

3 Effective from March 16, 2014, through March 15, 2016, the Watches category will have the following referral fee structure:

  • 16% for the portion of the total sales price up to $200 (with a minimum referral fee of $2.00 per item)
  • 15% for any portion of the total sales price greater that $200 up to $800
  • 12% for any portion of the total sales prices greater than $800

After March 15, 2016, the Watches category will have the following fee structure:

15% for the total sales price of each item with a minimum referral fee of $2.00 per item.

4 The Everything Else category is available to sellers for products that do not clearly fit within existing categories. Do not list items in the Everything Else category that appropriately fall within another category.

Rental Book Service Fee

For each textbook rental that is sold, sellers pay a rental book service fee of USD $5.00.

Variable Closing Fees

Media products (per item):

Product Type Domestic Standard Domestic Expedited International
Books $1.35 $1.35 $1.35
DVD $1.35 $1.35 $1.35
Music $1.35 $1.35 $1.35
Software & Computer/Video Games $1.35 $1.35 Not available
Video $1.35 $1.35 $1.35
Video Games $1.35 $1.35 Not available
Video Game Consoles $1.35 $1.35 Not available

Other products (per item plus per weight):

Product Type Domestic Standard Domestic Expedited International
Non-media products $0.45 + $0.05/lb. $0.65 + $0.10/lb. Not available

Every 14 days, Amazon Payments initiates a transfer of available funds to your bank account. See Getting Paid for details.

For information about fees for other programs, use the links below.

High Volume Listing Fee

$0.0005 per active SKU
Effective February 1, 2015, we will begin to calculate the monthly High-Volume Listing Fee based on the number of active non-media SKUs you offered for sale on Amazon.com. The High-Volume Listing Fee will only apply if you exceed 2 million SKUs in a given month, and will be applied to your highest number of SKUs above 2 million at any time during that month. For each active non-media SKU over 2 million, a fee of $0.0005 per SKU will apply. 
For example, if during the month a total of 3 million active non-media SKUs were made available by you, the fee applied for that month will be $500 (3,000,000 – 2,000,000 SKUs = 1,000,000 SKUs x $0.0005). 
The fee will be calculated monthly and shown in the next month’s statement. 

Pricing

Individual sellers may not list items at a price in excess of $10,000 (US Dollars). Individual sellers approved to list in the Collectible Books category are not subject to this limitation.

You may list items at any price you feel is fair, regardless of the Amazon.com price or list price, within the limits set by Amazon, and so long as your price adheres to our General Pricing rule. However, only items priced at or above the list price (MSRP) or $10, whichever is greater, are eligible for listing as Collectible music or other media products. Collectible books may be listed at any price. Music and other media items priced below $10 or list price may not be listed as Collectible.

General Pricing Rule: By our General Pricing rule, you must always ensure that the item price and total price of an item you list on Amazon.com are at or below the item price and total price at which you offer and/or sell the item via any other online sales channel.

Our pricing terms are defined below:

The item price is the amount payable by a customer, excluding shipping and handling, as it appears when you list an item.

The total price is the amount payable by a customer as well as all terms of offer/sale. This includes all of the following:

  • Shipping and handling charges
  • Discounts, rebates, or special sales/promotions you offer/make with respect to purchases
  • Shipping method
  • Business practices, such as any reduction or elimination of shipping charges on an order, or of any other order-related fees and expenses
  • Low-price guarantees

The total price does not include discounts, sales, rebates, or other promotional offers you attempt to make available through Amazon Marketplace but which we do not honor or support.

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